First impressions will always last; this holds especially true to web development. When you’re creating your site, the first page that will usually greet most online traffic is the landing page. Much like a hotel’s lobby, a landing page will usually be the first place that most people will see when they go into a website.
What Is a Landing Page?
Usually, a website will have a set of different pages, and frequently there will be links funneling in views towards the site without going through the landing page. For government sites and academic sites in function, they tend to have a limited set of pages. But when it comes to e-commerce platforms and social media platforms, new pages are generated every time a user makes content.
But even though most websites will have links that will straight towards some particular pages while circumventing front pages, it’s still essential to have a landing page. As the name suggests, landing pages will give potential clients and customers some good insight on your products and services.
Landing pages are especially useful when it comes to domains that are about specific niches, introducing a new product, and offering professional services, especially in industries like construction, medicine, and legal matters.
For the most part, landing pages are essentially the front pages of domains and will often be visually-pleasing and will have more content than other site features.
It sounds simple to make a landing page when all you have to do is make it look good, right? Well, that’s not necessarily the case. There are lots of things to take into account.
Business and domain owners might think that getting a landing page going merely is just hiring a web developer, getting a theme going, and adding some quirky images in the background: it’s more than just that. Since it’s the first thing that most people will see, there should be a fair amount of care and effort to make it look captivating.
Suppose you’re looking for vetted professionals and experts who are keen-to-detail with creating a significant landing page for your domain. In that case, you might want to try out some B2B digital marketing services that will get the attention of your target audience.
How Do You Make It Effective?
Write an Eye-Catching Headline
Making a landing page is just like when you’re making a newspaper; you’ll need a captivating headline that will make people walk to your newspaper stand and at least read a few things about it. Once you’ve got them hooked, that’s when they’ll start looking at the other pages. They won’t even realize that you’ve already gotten them into a trance. Making an eye-catching headline is all about planting that idea into their head.
Tease Your Potential Clients With Information
Nobody wants to be bombarded by information. While most people are going to your site because they are looking for a specific solution to a problem or a product, it’s best to give them enough information. Before they know it: they’re already going down the rabbit hole.
Remember: you still have to think of other pages other than your landing page, and it’s best to divide content and information accordingly towards different pages.
Use Emotions to Your Advantage
If your site is gray, chances are, they’ll feel the same way about your products and services. One right way of appealing to your customers’ emotions is through innervating colors like red, orange, and yellow.
Having moving animations and objects on your site can also get the attention of users; usually, this says, “Hey, I have videos on my landing page because I’m placing a lot of time and resources on it.” When customers know that you’ve been putting effort into your domains, they’ll gain more appreciation for your product and services.
Most of the time, web developers would say that having a concise and straightforward site is already a great way to lure customers. There’s been an uptick of minimalism is a lot of fashionable sites since most individuals want to look at products, not precisely read walls of texts.
Just Ask What’s Needed
You’ve probably been to sites with long registration forms, and you’ve probably also been put off by how long these forms are. Plus, long forms tend to ask about sensitive personal information.
Let’s face it: nobody wants to give out personal information to a site that they had just opened a few minutes ago. While it’s good that you’ll be getting a fair amount of information from your client, all you’ll need is an E-mail address. Getting their E-mail address is an excellent way of keeping tabs with potential customers and clients.
Creating a landing page will take a fair amount of care and effort. Having a right landing page is like having a gorgeous hotel lobby or making a headline for your newspaper that’s bound to get people interested. Landing pages will need to be visually pleasing, captivating, and, more importantly, straight to the point.
Although you might have to spend a fair amount of your resources making a useful landing page, it will ultimately pay off when you notice that you’ll get more views out there. Getting organic engagements can help increase your conversion rate. Additionally, your landing page will be helping you gain more in the long-term. Remember: most businesses succeed if you’re just patient enough.