Do you remember how Gangnam Style by Psy was the most-watched video on YouTube with more than 3.5 billion views? That was 2012, and maybe you thought that that record would not be broken. But then a little more than two years later, Bruno Mars came up with Uptown Funk and logged 3.77 billion views in 2014. Fast-forward to 2017 and Despacito by Luis Fonsi and Daddy Yankee erased every record that came before it, with a staggering 6.63 billion views.
These billions of views are undeniably powerful. It catapulted Psy and his infectious dance routine to international stardom. What if you could get a fraction of those views for your company’s video content? Experts suggest that video content should be a key component of your branding efforts. Marketers are confident that video content will ultimately translate from traffic and leads to sales and brand recognition.
Video Content and Marketing Strategy
If your company can afford to invest in a comprehensive approach to digital marketing, go for it. Whether you’re launching a product or upgrading membership services, using digital technology content creation will help build your brand. 92% of marketers say that using video is a critical component of their marketing strategy.
The jump from 3.5 billion views of a music video in 2012 to 6.63 billion in 2017 demonstrates how consumers are engaged by video content.
Video Trends to Boost Your Business
You would, of course, focus on addressing your companies financial bottom line. The good news is that a significant majority of video marketers claim that they get positive ROIs for their campaigns. You can consider adopting the following trends for your marketing efforts:
- Short video. Short-form videos on social media platforms, particularly Facebook, will have a significant impact on your branding initiatives. More than 1.62 billion people use Facebook regularly. It’s a vast and global audience. What’s more interesting is that 74% of Facebook users are on the higher-income bracket. A short 30-second teaser video that captures a user’s attention is an excellent way to promote your brand.
- Reviews in video format. Almost every online shopper checks out customer reviews before buying any products. They’re looking for how many people gave 5 or 4 stars. Transform the way you present these reviews by making video testimonials. People’s online attention span is very short, so they won’t have time to read even short customer reviews. Video testimonials make the discussion more real. Hearing an authentic voice and seeing a person smile creates a different experience for users.
- Optimized video for every platform. Be ready to develop your video content for all kinds of platforms, like computer browsers, tablets, and mobile phones. For videos to be compelling, you need to optimize them for every platform. You, therefore, need to plan your campaigns carefully to ensure that production is on schedule.
- Spend to earn. Remember that marketers are confident about the ROI of producing video content. But to earn, you also need to spend. Marketers also predict increase spending on ads platforms like Facebook, Instagram, and YouTube. Major brands spent more than $90 billion on video content in 2018. You won’t be spending anywhere near this amount, but it’s good to have a budget for video ads.
Vertical videos will also rise in popularity because of the millions of people owning a smartphone. Telling your origin story is also great content for a video. There are many more approaches, but these main concepts will give you a head start.